/* ============================================================
   ULTRAEXCEL — Shared Stylesheet
   Editorial luxury / runway-atelier system for a Shopify
   design + conversion-marketing studio.
   ============================================================ */

@import url('https://fonts.googleapis.com/css2?family=Cormorant+Garamond:ital,wght@0,300;0,400;0,500;0,600;1,400&family=Big+Shoulders+Display:wght@400;500;600;700;800&family=Inter:wght@300;400;500;600&display=swap');

:root {
  /* ---- Color tokens ---- */
  --ink: #0A0A0A;
  --ink-soft: #141312;
  --bone: #FAF8F5;
  --stone: #E8E3DC;
  --charcoal: #3D3B38;
  --champagne: #C9A769;
  --champagne-dim: #8E7A4E;
  --oxblood: #7A1F1F;
  --line: rgba(250, 248, 245, 0.14);
  --line-dark: rgba(10, 10, 10, 0.12);

  /* ---- Type ---- */
  --display: 'Cormorant Garamond', serif;
  --tag: 'Big Shoulders Display', sans-serif;
  --body: 'Inter', sans-serif;

  /* ---- Spacing scale ---- */
  --gutter: clamp(1.5rem, 5vw, 5rem);
  --section-pad: clamp(4rem, 10vw, 9rem);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--ink);
  color: var(--bone);
  font-family: var(--body);
  font-weight: 300;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

a { color: inherit; text-decoration: none; }
img { max-width: 100%; display: block; }

::selection { background: var(--champagne); color: var(--ink); }

/* Reduced motion respect */
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after {
    animation-duration: 0.001ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.001ms !important;
    scroll-behavior: auto !important;
  }
}

/* ---- Focus states ---- */
a:focus-visible,
button:focus-visible,
input:focus-visible,
textarea:focus-visible {
  outline: 1px solid var(--champagne);
  outline-offset: 4px;
}

/* ============================================================
   TYPOGRAPHY PRIMITIVES
   ============================================================ */

.display {
  font-family: var(--display);
  font-weight: 400;
  letter-spacing: -0.01em;
  line-height: 1.02;
}

.eyebrow {
  font-family: var(--tag);
  font-weight: 600;
  font-size: 0.72rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--champagne);
}

.eyebrow--dark { color: var(--oxblood); }
.eyebrow--bone { color: var(--charcoal); }

.lede {
  font-family: var(--body);
  font-weight: 300;
  font-size: clamp(1.05rem, 1.6vw, 1.3rem);
  color: rgba(250,248,245,0.78);
  line-height: 1.55;
  max-width: 38ch;
}
.on-bone .lede { color: rgba(10,10,10,0.7); }

.kicker-num {
  font-family: var(--tag);
  font-weight: 700;
  font-size: 0.78rem;
  letter-spacing: 0.08em;
  color: var(--champagne-dim);
}

/* ============================================================
   LAYOUT SHELL
   ============================================================ */

.shell {
  max-width: 1320px;
  margin: 0 auto;
  padding-left: var(--gutter);
  padding-right: var(--gutter);
}

section { position: relative; }

.section-pad { padding-top: var(--section-pad); padding-bottom: var(--section-pad); }

.hairline {
  border: none;
  border-top: 1px solid var(--line);
  margin: 0;
}

.on-bone { background: var(--bone); color: var(--ink); }
.on-bone .hairline { border-top-color: var(--line-dark); }
.on-bone .eyebrow { color: var(--oxblood); }

/* ============================================================
   NAV
   ============================================================ */

.nav {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 100;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 1.4rem var(--gutter);
  background: linear-gradient(to bottom, rgba(10,10,10,0.92), rgba(10,10,10,0));
  pointer-events: none;
}
.nav > * { pointer-events: auto; }

.nav__brand {
  display: flex;
  align-items: center;
  gap: 0.6rem;
  font-family: var(--tag);
  font-weight: 700;
  font-size: 1rem;
  letter-spacing: 0.12em;
}
.nav__brand img { height: 22px; width: auto; filter: invert(1) brightness(1.6); }

.nav__links {
  display: flex;
  gap: 2.2rem;
  align-items: center;
  font-family: var(--tag);
  font-size: 0.78rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}
.nav__links a { opacity: 0.82; transition: opacity 0.2s; position: relative; }
.nav__links a:hover { opacity: 1; }
.nav__links a.is-active { color: var(--champagne); opacity: 1; }

.nav__cta {
  font-family: var(--tag);
  font-size: 0.74rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  border: 1px solid var(--champagne-dim);
  padding: 0.6rem 1.3rem;
  transition: background 0.25s, color 0.25s, border-color 0.25s;
  white-space: nowrap;
}
.nav__cta:hover { background: var(--champagne); color: var(--ink); border-color: var(--champagne); }

.nav__burger {
  display: none;
  flex-direction: column;
  gap: 5px;
  background: none;
  border: none;
  cursor: pointer;
  padding: 8px;
}
.nav__burger span { width: 22px; height: 1px; background: var(--bone); display: block; }

@media (max-width: 880px) {
  .nav__links { display: none; }
  .nav__burger { display: flex; }
  .nav__cta { display: none; }
  .nav { padding: 1.1rem 1.4rem; }
  .nav__brand { font-size: 0.88rem; }
  .nav__brand img { height: 18px; }
}

/* Mobile drawer */
.drawer {
  position: fixed;
  inset: 0;
  background: var(--ink);
  z-index: 200;
  display: flex;
  flex-direction: column;
  justify-content: center;
  gap: 1.6rem;
  padding: var(--gutter);
  transform: translateY(-100%);
  transition: transform 0.4s cubic-bezier(.6,0,.2,1);
}
.drawer.is-open { transform: translateY(0); }
.drawer a {
  font-family: var(--display);
  font-size: 2.2rem;
  border-bottom: 1px solid var(--line);
  padding-bottom: 0.6rem;
}
.drawer__close {
  position: absolute;
  top: 1.6rem; right: var(--gutter);
  background: none; border: none; color: var(--bone);
  font-size: 1.6rem; cursor: pointer;
}

/* ============================================================
   RUNWAY TAG — signature scroll element (desktop only)
   ============================================================ */

.runway-tag {
  position: fixed;
  right: 1.4rem;
  top: 50%;
  transform: translateY(-50%) rotate(180deg);
  writing-mode: vertical-rl;
  font-family: var(--tag);
  font-size: 0.7rem;
  letter-spacing: 0.25em;
  text-transform: uppercase;
  color: var(--champagne-dim);
  z-index: 60;
  display: flex;
  align-items: center;
  gap: 0.7rem;
  pointer-events: none;
}
.runway-tag::after {
  content: '';
  width: 1px;
  height: 38px;
  background: var(--champagne-dim);
  display: block;
}
@media (max-width: 880px) { .runway-tag { display: none; } }

/* ============================================================
   BUTTONS
   ============================================================ */

.btn {
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
  font-family: var(--tag);
  font-size: 0.78rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  padding: 1rem 1.9rem;
  border: 1px solid currentColor;
  transition: background 0.25s, color 0.25s;
  cursor: pointer;
  background: none;
}
.btn--gold { color: var(--ink); background: var(--champagne); border-color: var(--champagne); }
.btn--gold:hover { background: transparent; color: var(--champagne); }
.btn--ghost { color: var(--bone); }
.btn--ghost:hover { background: var(--bone); color: var(--ink); }
.btn--ghost-dark { color: var(--ink); }
.btn--ghost-dark:hover { background: var(--ink); color: var(--bone); }

/* ============================================================
   HERO
   ============================================================ */

.hero {
  min-height: 100vh;
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding-top: 7rem;
  padding-bottom: 4rem;
  position: relative;
  overflow: hidden;
}
.hero[style*="background-image"]::before {
  content: '';
  position: absolute;
  inset: 0;
  background: linear-gradient(135deg, rgba(10,10,10,0.82) 0%, rgba(10,10,10,0.55) 60%, rgba(10,10,10,0.7) 100%);
  z-index: 1;
}
.hero[style*="background-image"] .hero__grid,
.hero[style*="background-image"] .shell { position: relative; z-index: 2; }

.hero__bg-tag {
  position: absolute;
  font-family: var(--tag);
  font-weight: 800;
  font-size: clamp(7rem, 22vw, 18rem);
  color: transparent;
  -webkit-text-stroke: 1px rgba(250,248,245,0.06);
  letter-spacing: -0.02em;
  white-space: nowrap;
  top: 6%;
  left: -2%;
  z-index: 0;
  user-select: none;
  pointer-events: none;
}

.hero__grid {
  position: relative;
  z-index: 2;
  display: grid;
  grid-template-columns: 1fr;
  gap: 2.4rem;
}

.hero__eyebrow-row {
  display: flex;
  align-items: center;
  gap: 1rem;
  margin-bottom: 1.6rem;
}
.hero__rating {
  display: flex;
  align-items: center;
  gap: 0.5rem;
  font-family: var(--tag);
  font-size: 0.78rem;
  letter-spacing: 0.08em;
  color: var(--bone);
  opacity: 0.85;
}

.hero__headline {
  font-size: clamp(2.8rem, 7.2vw, 6.4rem);
  max-width: 16ch;
}
.hero__headline em {
  font-style: italic;
  color: var(--champagne);
  font-weight: 400;
}

.hero__sub {
  display: grid;
  grid-template-columns: 1fr;
  gap: 2rem;
  margin-top: 2.4rem;
  align-items: end;
}

@media (min-width: 880px) {
  .hero__sub { grid-template-columns: 1.1fr 0.9fr; }
}

.hero__actions {
  display: flex;
  gap: 1rem;
  flex-wrap: wrap;
  margin-top: 2.2rem;
}

.hero__stats {
  display: grid;
  grid-template-columns: repeat(3, auto);
  gap: clamp(1.4rem, 3vw, 2.6rem);
  margin-top: 3.6rem;
  padding-top: 1.8rem;
  border-top: 1px solid var(--line);
}
.hero__stat-num {
  font-family: var(--display);
  font-size: clamp(1.8rem, 3vw, 2.6rem);
  color: var(--champagne);
  line-height: 1;
}
.hero__stat-label {
  font-family: var(--tag);
  font-size: 0.66rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: rgba(250,248,245,0.55);
  margin-top: 0.4rem;
}

/* ============================================================
   SECTION HEADERS
   ============================================================ */

.section-head {
  display: grid;
  grid-template-columns: 1fr;
  gap: 1.4rem;
  margin-bottom: clamp(2.4rem, 6vw, 4.5rem);
}
@media (min-width: 880px) {
  .section-head--split {
    grid-template-columns: 1.2fr 1fr;
    align-items: end;
  }
}
.section-title {
  font-size: clamp(2.2rem, 4.6vw, 3.8rem);
  margin: 0.5rem 0 0;
}

/* ============================================================
   SERVICES — spec-sheet rows
   ============================================================ */

.spec-row {
  display: grid;
  grid-template-columns: 1fr;
  gap: 1.2rem;
  padding: 2.2rem 0;
  border-top: 1px solid var(--line);
  align-items: start;
}
@media (min-width: 880px) {
  .spec-row { grid-template-columns: 0.18fr 0.5fr 1fr 0.5fr; gap: 2rem; }
}
.spec-row:last-child { border-bottom: 1px solid var(--line); }
.on-bone .spec-row { border-top-color: var(--line-dark); }
.on-bone .spec-row:last-child { border-bottom-color: var(--line-dark); }
.spec-row__num { font-family: var(--tag); color: var(--champagne-dim); font-size: 0.85rem; }
.spec-row__title { font-family: var(--display); font-size: clamp(1.5rem, 2.4vw, 2rem); }
.spec-row__desc { color: rgba(250,248,245,0.68); font-size: 0.95rem; max-width: 46ch; }
.on-bone .spec-row__desc { color: rgba(10,10,10,0.68); }
.spec-row__tags { display: flex; flex-wrap: wrap; gap: 0.5rem; align-content: start; }
.spec-row__tag {
  font-family: var(--tag);
  font-size: 0.64rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  border: 1px solid var(--line);
  padding: 0.35rem 0.7rem;
  color: rgba(250,248,245,0.6);
  white-space: nowrap;
}
.on-bone .spec-row__tag { border-color: var(--line-dark); color: rgba(10,10,10,0.55); }

/* ============================================================
   LOOKBOOK CARDS (case study previews)
   ============================================================ */

.lookbook {
  display: grid;
  grid-template-columns: 1fr;
  gap: 1px;
  background: var(--line);
}
@media (min-width: 720px) {
  .lookbook { grid-template-columns: repeat(2, 1fr); }
}
@media (min-width: 1180px) {
  .lookbook { grid-template-columns: repeat(3, 1fr); }
}

.lb-card {
  background: var(--ink);
  position: relative;
  overflow: hidden;
  aspect-ratio: 3/4;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  padding: 1.8rem;
  isolation: isolate;
}
.lb-card__bg {
  position: absolute;
  inset: 0;
  z-index: -1;
  background: var(--ink-soft);
  display: flex;
  align-items: center;
  justify-content: center;
  overflow: hidden;
}
.lb-card__bg::before {
  content: attr(data-mono);
  font-family: var(--display);
  font-style: italic;
  font-weight: 400;
  font-size: clamp(3.5rem, 12vw, 7rem);
  color: rgba(250,248,245,0.07);
  white-space: nowrap;
  transition: transform 0.7s cubic-bezier(.2,.8,.2,1), color 0.5s;
}
.lb-card:hover .lb-card__bg::before { transform: scale(1.12); color: rgba(201,167,105,0.16); }
.lb-card::after {
  content: '';
  position: absolute; inset: 0; z-index: -1;
  background: linear-gradient(to top, rgba(10,10,10,0.96) 14%, rgba(10,10,10,0.25) 70%);
}
.lb-card__tag {
  font-family: var(--tag);
  font-size: 0.64rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--champagne);
  margin-bottom: 0.7rem;
}
.lb-card__title { font-family: var(--display); font-size: 1.7rem; margin: 0 0 0.5rem; }
.lb-card__meta { font-size: 0.82rem; color: rgba(250,248,245,0.65); }
.lb-card__arrow {
  position: absolute; top: 1.6rem; right: 1.6rem;
  width: 34px; height: 34px;
  border: 1px solid rgba(250,248,245,0.3);
  border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  font-size: 0.9rem;
  transition: background 0.25s, border-color 0.25s;
}
.lb-card:hover .lb-card__arrow { background: var(--champagne); border-color: var(--champagne); color: var(--ink); }

/* Photo lookbook cards — real store screenshots */
.lb-card__bg--img {
  background-size: cover;
  background-position: center top;
}
.lb-card__bg--img::before { display: none; }
.lb-card--photo:hover .lb-card__bg--img { transform: scale(1.04); transition: transform 0.7s cubic-bezier(.2,.8,.2,1); }

/* ============================================================
   LOOKBOOK v2 — spacious cards, full natural image, no crop
   ============================================================ */

.lookbook-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 3rem;
  margin-top: 3rem;
}
@media (min-width: 760px) {
  .lookbook-grid { grid-template-columns: repeat(2, 1fr); gap: 3rem 2.4rem; }
}

.lb2-card {
  display: block;
  text-decoration: none;
  color: var(--bone);
  position: relative;
}
.lb2-card__img {
  position: relative;
  overflow: hidden;
  border-radius: 3px;
  border: 1px solid var(--line);
  background: var(--ink-soft);
}
.lb2-card__img img {
  width: 100%;
  display: block;
  transition: transform 0.6s cubic-bezier(.2,.8,.2,1), opacity 0.4s;
}
.lb2-card:hover .lb2-card__img img { transform: scale(1.025); opacity: 0.88; }
.lb2-card__arrow {
  position: absolute; top: 1.2rem; right: 1.2rem;
  width: 36px; height: 36px;
  background: rgba(10,10,10,0.6);
  border: 1px solid rgba(250,248,245,0.25);
  border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  font-size: 0.9rem;
  color: var(--bone);
  transition: background 0.25s, border-color 0.25s, color 0.25s;
}
.lb2-card:hover .lb2-card__arrow { background: var(--champagne); border-color: var(--champagne); color: var(--ink); }
.lb2-card__body {
  padding: 1.4rem 0 0;
}
.lb2-card__tag {
  font-family: var(--tag);
  font-size: 0.64rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--champagne);
  display: block;
  margin-bottom: 0.5rem;
}
.lb2-card__title {
  font-family: var(--display);
  font-size: clamp(1.5rem, 2.5vw, 2rem);
  margin: 0 0 0.5rem;
  transition: color 0.2s;
}
.lb2-card:hover .lb2-card__title { color: var(--champagne); }
.lb2-card__meta {
  font-size: 0.84rem;
  color: rgba(250,248,245,0.6);
  line-height: 1.55;
}

/* ============================================================
   REVIEW LIGHTBOX
   ============================================================ */

.rv-shot { cursor: zoom-in; }

.rv-lightbox {
  display: none;
  position: fixed;
  inset: 0;
  z-index: 9999;
  background: rgba(5,5,5,0.95);
  overflow-y: auto;
  padding: 2rem 1rem 4rem;
}
.rv-lightbox.is-open { display: flex; flex-direction: column; align-items: center; }
.rv-lightbox__close {
  position: fixed;
  top: 1.2rem; right: 1.4rem;
  background: none;
  border: 1px solid rgba(250,248,245,0.25);
  color: var(--bone);
  font-size: 1.4rem;
  width: 42px; height: 42px;
  border-radius: 50%;
  cursor: pointer;
  display: flex; align-items: center; justify-content: center;
  z-index: 10000;
  transition: background 0.2s, border-color 0.2s;
}
.rv-lightbox__close:hover { background: var(--champagne); border-color: var(--champagne); color: var(--ink); }
.rv-lightbox__img {
  max-width: min(900px, 100%);
  width: 100%;
  border-radius: 3px;
  display: block;
  margin-top: 1rem;
}
.rv-lightbox__nav {
  display: flex;
  gap: 1rem;
  margin-top: 1.6rem;
  align-items: center;
}
.rv-lightbox__nav button {
  background: none;
  border: 1px solid rgba(250,248,245,0.25);
  color: var(--bone);
  font-size: 1.1rem;
  padding: 0.5rem 1.2rem;
  cursor: pointer;
  border-radius: 2px;
  transition: background 0.2s, border-color 0.2s;
}
.rv-lightbox__nav button:hover { background: var(--champagne); border-color: var(--champagne); color: var(--ink); }
.rv-lightbox__counter {
  font-family: var(--tag);
  font-size: 0.72rem;
  letter-spacing: 0.1em;
  opacity: 0.5;
  min-width: 5ch;
  text-align: center;
}

/* ============================================================
   REVIEWS — editorial quote rail
   ============================================================ */

.review-rail {
  display: grid;
  grid-template-columns: 1fr;
  gap: 0;
}
@media (min-width: 780px) {
  .review-rail { grid-template-columns: repeat(2, 1fr); }
}
.review {
  padding: 2.6rem 0;
  border-top: 1px solid var(--line);
}
@media (min-width: 780px) {
  .review { padding: 2.6rem 2.6rem 2.6rem 0; }
  .review:nth-child(even) { padding-left: 2.6rem; padding-right: 0; border-left: 1px solid var(--line); }
}
.review__stars { color: var(--champagne); font-size: 0.85rem; letter-spacing: 0.18em; margin-bottom: 1rem; }
.review__quote { font-family: var(--display); font-size: clamp(1.15rem, 1.8vw, 1.45rem); font-style: italic; line-height: 1.4; margin: 0 0 1.4rem; }
.review__meta { font-family: var(--tag); font-size: 0.7rem; letter-spacing: 0.1em; text-transform: uppercase; color: rgba(250,248,245,0.55); display: flex; gap: 0.8rem; align-items: center; }
.review__meta b { color: var(--bone); font-weight: 600; }

/* ============================================================
   REVIEW SCREENSHOT GALLERY — 45 Fiverr screenshots
   ============================================================ */

.review-shots {
  columns: 1;
  column-gap: 1rem;
  gap: 1rem;
}
@media (min-width: 600px) {
  .review-shots { columns: 2; }
}
@media (min-width: 1000px) {
  .review-shots { columns: 3; }
}
.rv-shot {
  break-inside: avoid;
  margin-bottom: 1rem;
  border: 1px solid rgba(250,248,245,0.1);
  border-radius: 3px;
  overflow: hidden;
}
.rv-shot img {
  width: 100%;
  display: block;
  transition: opacity 0.3s;
}
.rv-shot:hover img { opacity: 0.88; }

/* ============================================================
   PROCESS — numbered list (legit sequence, so numbers earn their place)
   ============================================================ */

.process {
  display: grid;
  grid-template-columns: 1fr;
  gap: 0;
}
.process__step {
  display: grid;
  grid-template-columns: 1fr;
  gap: 1rem;
  padding: 2.4rem 0;
  border-top: 1px solid var(--line);
}
.on-bone .process__step { border-top-color: var(--line-dark); }
@media (min-width: 880px) {
  .process__step { grid-template-columns: 0.2fr 0.6fr 1.2fr; align-items: start; }
}
.process__num { font-family: var(--display); font-size: 2.2rem; color: var(--champagne-dim); font-style: italic; }
.process__title { font-family: var(--tag); font-size: 0.95rem; letter-spacing: 0.06em; text-transform: uppercase; padding-top: 0.4rem; }
.process__desc { color: rgba(250,248,245,0.68); font-size: 0.95rem; max-width: 52ch; }
.on-bone .process__desc { color: rgba(10,10,10,0.68); }

/* ============================================================
   PRICING
   ============================================================ */

.pricing-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 1px;
  background: var(--line-dark);
}
@media (min-width: 880px) {
  .pricing-grid { grid-template-columns: repeat(3, 1fr); }
}
.tier {
  background: var(--bone);
  color: var(--ink);
  padding: 2.6rem 2.2rem;
  display: flex;
  flex-direction: column;
}
.tier--feature { background: var(--ink); color: var(--bone); }
.tier--feature .eyebrow { color: var(--champagne); }
.tier--feature .hairline { border-top-color: var(--line); }
.tier__name { font-family: var(--display); font-size: 1.8rem; margin: 0.6rem 0 0.2rem; }
.tier__price { font-family: var(--tag); font-size: 1.05rem; letter-spacing: 0.04em; margin-bottom: 1.6rem; opacity: 0.75; }
.tier__list { list-style: none; padding: 0; margin: 0 0 2rem; display: flex; flex-direction: column; gap: 0.85rem; font-size: 0.9rem; }
.tier__list li { padding-left: 1.3rem; position: relative; opacity: 0.9; }
.tier__list li::before { content: '•'; position: absolute; left: 0; color: var(--champagne-dim); }
.tier .btn { margin-top: auto; align-self: flex-start; }

/* ============================================================
   FOOTER
   ============================================================ */

.site-footer {
  background: var(--ink);
  padding-top: clamp(3rem, 7vw, 6rem);
  padding-bottom: 2.2rem;
}
.footer-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 2.6rem;
  padding-bottom: 3rem;
}
@media (min-width: 880px) {
  .footer-grid { grid-template-columns: 1.4fr 0.6fr 0.6fr 0.8fr; }
}
.footer-brand { font-family: var(--tag); font-weight: 700; letter-spacing: 0.1em; font-size: 1.1rem; display: flex; align-items: center; gap: 0.6rem; margin-bottom: 1rem; }
.footer-brand img { height: 20px; filter: invert(1) brightness(1.6); }
.footer-col-title { font-family: var(--tag); font-size: 0.7rem; letter-spacing: 0.12em; text-transform: uppercase; color: var(--champagne-dim); margin-bottom: 1rem; }
.footer-links { display: flex; flex-direction: column; gap: 0.7rem; font-size: 0.9rem; opacity: 0.85; }
.footer-links a:hover { color: var(--champagne); }
.footer-quote {
  padding: 2.2rem 0 1.4rem;
  font-family: var(--display);
  font-style: italic;
  font-size: clamp(1.05rem, 1.8vw, 1.35rem);
  color: rgba(250,248,245,0.55);
  line-height: 1.5;
  max-width: 52ch;
}
.footer-quote span {
  color: var(--champagne);
  opacity: 0.9;
}
.footer-bottom { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 1rem; padding-top: 1.8rem; font-size: 0.78rem; opacity: 0.55; }

/* Hero acquisition line */
.hero__acq-line {
  font-family: var(--tag);
  font-size: 0.72rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--champagne);
  opacity: 0.85;
  margin: 0 0 0.2rem;
  position: relative;
  z-index: 2;
}

/* ============================================================
   WHY WORK WITH ME
   ============================================================ */

.why-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 0;
  margin-top: 3rem;
  border-top: 1px solid var(--line);
}
@media (min-width: 760px) {
  .why-grid { grid-template-columns: repeat(2, 1fr); }
}
.why-item {
  display: flex;
  gap: 1.6rem;
  padding: 2.4rem 0;
  border-bottom: 1px solid var(--line);
}
@media (min-width: 760px) {
  .why-item:nth-child(odd) { padding-right: 2.4rem; border-right: 1px solid var(--line); }
  .why-item:nth-child(even) { padding-left: 2.4rem; }
}
.why-item__icon {
  font-family: var(--display);
  font-size: 1.1rem;
  color: var(--champagne);
  opacity: 0.5;
  flex-shrink: 0;
  padding-top: 0.2rem;
  min-width: 2ch;
}
.why-item__title {
  font-family: var(--display);
  font-size: clamp(1.1rem, 1.8vw, 1.3rem);
  margin: 0 0 0.6rem;
}
.why-item__desc {
  font-size: 0.88rem;
  color: rgba(250,248,245,0.62);
  line-height: 1.65;
}
.why-item--statement {
  border-right: none !important;
  padding-left: 0 !important;
  align-items: center;
  background: transparent;
}
.why-statement {
  font-family: var(--display);
  font-style: italic;
  font-size: clamp(1.3rem, 2.5vw, 1.9rem);
  color: var(--champagne);
  line-height: 1.35;
  margin: 0;
}

/* ============================================================
   INFINITE SCROLL MARQUEE — trusted-by brand rail
   ============================================================ */

.marquee-section {
  padding: 2rem 0 2.4rem;
  overflow: hidden;
}

.marquee-outer {
  position: relative;
  overflow: hidden;
  margin-top: 1.8rem;
  /* Edge fade masks */
  -webkit-mask-image: linear-gradient(
    to right,
    transparent 0%,
    black 8%,
    black 92%,
    transparent 100%
  );
  mask-image: linear-gradient(
    to right,
    transparent 0%,
    black 8%,
    black 92%,
    transparent 100%
  );
}

@keyframes marquee-scroll {
  0%   { transform: translateX(0); }
  100% { transform: translateX(-50%); }
}

.marquee-track {
  display: flex;
  align-items: center;
  width: max-content;
  animation: marquee-scroll 32s linear infinite;
  will-change: transform;
}

.marquee-outer:hover .marquee-track {
  animation-play-state: paused;
}

.marquee-item {
  font-family: var(--display);
  font-size: clamp(1rem, 1.8vw, 1.35rem);
  letter-spacing: 0.02em;
  color: var(--bone);
  opacity: 0.72;
  white-space: nowrap;
  padding: 0.9rem 0;
  transition: opacity 0.2s;
}

.marquee-track:hover .marquee-item:hover {
  opacity: 1;
  color: var(--champagne);
}

.marquee-dot {
  color: var(--champagne);
  opacity: 0.4;
  font-size: 0.55rem;
  margin: 0 1.8rem;
  flex-shrink: 0;
  vertical-align: middle;
}

/* ============================================================
   UTILITIES
   ============================================================ */

.mt-0 { margin-top: 0; }
.center { text-align: center; margin-left: auto; margin-right: auto; }
.fade-up {
  opacity: 0;
  transform: translateY(24px);
  transition: opacity 0.8s ease, transform 0.8s cubic-bezier(.2,.8,.2,1);
}
.fade-up.is-visible { opacity: 1; transform: translateY(0); }

.cs-hero {
  min-height: 60vh;
  display: flex;
  align-items: flex-end;
  padding-top: 9rem;
  padding-bottom: 3.5rem;
  position: relative;
  background: var(--ink-soft);
  isolation: isolate;
  overflow: hidden;
}
.cs-hero::before {
  content: '';
  position: absolute; inset: 0; z-index: -1;
  background: linear-gradient(160deg, var(--ink) 0%, var(--ink-soft) 55%, var(--ink) 100%);
}
.cs-hero__bg {
  position: absolute;
  inset: 0;
  z-index: -1;
  display: flex;
  align-items: center;
  justify-content: flex-end;
  padding-right: 2vw;
  overflow: hidden;
  pointer-events: none;
}
.cs-hero__bg::before {
  content: attr(data-mono);
  font-family: var(--display);
  font-style: italic;
  font-size: clamp(8rem, 22vw, 20rem);
  color: transparent;
  -webkit-text-stroke: 1px rgba(250,248,245,0.08);
  white-space: nowrap;
}
.cs-hero__bg--img {
  background-size: cover;
  background-position: center top;
}
.cs-hero__bg--img::before { display: none; }

/* Store screenshot shown in case study body */
.cs-store-preview {
  margin-top: 3rem;
  border-radius: 4px;
  overflow: hidden;
  border: 1px solid var(--line);
}
.cs-store-preview img {
  width: 100%;
  display: block;
}

.cs-meta-bar {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1.6rem;
  padding: 2.4rem 0;
}
@media (min-width: 780px) { .cs-meta-bar { grid-template-columns: repeat(4, 1fr); } }
.cs-meta-bar__label { font-family: var(--tag); font-size: 0.64rem; letter-spacing: 0.1em; text-transform: uppercase; color: var(--champagne-dim); margin-bottom: 0.4rem; }
.cs-meta-bar__value { font-family: var(--display); font-size: 1.25rem; }

.cs-stat-trio {
  display: grid;
  grid-template-columns: 1fr;
  gap: 1px;
  background: var(--line-dark);
  margin: 2.5rem 0;
}
@media (min-width: 780px) { .cs-stat-trio { grid-template-columns: repeat(3, 1fr); } }
.cs-stat-trio .cell { background: var(--ink); padding: 2.2rem; }
.cs-stat-trio .cell .num { font-family: var(--display); font-size: 2.6rem; color: var(--champagne); line-height: 1; }
.cs-stat-trio .cell .lbl { font-family: var(--tag); font-size: 0.66rem; letter-spacing: 0.1em; text-transform: uppercase; opacity: 0.6; margin-top: 0.6rem; }

.cs-gallery {
  display: grid;
  grid-template-columns: 1fr;
  gap: 1.2rem;
}
@media (min-width: 780px) { .cs-gallery { grid-template-columns: repeat(2, 1fr); } }
.cs-gallery img { width: 100%; height: 100%; object-fit: cover; aspect-ratio: 4/3; }

.cs-quote {
  font-family: var(--display);
  font-style: italic;
  font-size: clamp(1.6rem, 3vw, 2.4rem);
  line-height: 1.35;
  max-width: 32ch;
}

.tag-pill {
  font-family: var(--tag);
  font-size: 0.64rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  border: 1px solid var(--champagne-dim);
  color: var(--champagne);
  padding: 0.45rem 0.9rem;
  display: inline-block;
}

.back-link {
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
  font-family: var(--tag);
  font-size: 0.74rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--champagne);
  margin-bottom: 2rem;
}