Gleamura

Gleamura sells premium virgin hair lace wigs across a wide catalog, including glueless, HD lace, pre-cut, and wet-and-wavy styles. The brand needed merchandising that felt closer to a beauty editorial than a typical hair-extension storefront, while still making fourteen-plus product categories easy to navigate.

Collections were organized by install method and look, including glueless, frontal, closure, pixie cut, and ready-to-go styles, with a viral picks rail surfacing bestsellers up front. We also configured international currency switching across 30 plus countries, so the global customer base UltraExcel anticipated could shop in their own currency from day one.