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ULTRAEXCEL
Shopify Design & Growth Specialist

Helping Shopify brands turn visitors into customers through conversion-focused design, optimization, and retention marketing.

Storefronts built to sell like they belong on a runway.

UltraExcel designs and grows Shopify stores for brands across every niche and industry. Couture-level visual design paired with the email flows, funnels, and conversion systems that turn visitors into customers.

★★★★★  5.0 rating · verified client reviews
5.0★
Perfect Track Record
100%
Shopify Focused
100+
Brands Designed and Grown
Trusted By Brands Across Every Niche and Industry
Marleighs ✦ Gleamura ✦ Brown Skin Bride ✦ Bliss Star Creations ✦ TACT Industrial ✦ Akoma Traditional Wear ✦ Michelle Palmer Designs ✦ Marleighs ✦ Gleamura ✦ Brown Skin Bride ✦ Bliss Star Creations ✦ TACT Industrial ✦ Akoma Traditional Wear ✦ Michelle Palmer Designs ✦
Selected Work

The Lookbook

A selection of storefronts built for brands across every niche and industry. Each one is designed as a full brand system, not a theme tweak.

Marleighs Shopify store ↗
Charleston, SC

Marleighs

Boutique clothing and custom jewelry, full store design plus Klaviyo automation

Gleamura Shopify store ↗
Hair and Beauty

Gleamura

Luxury human hair wigs, rated 4.99 stars across hundreds of verified reviews

Brown Skin Bride Shopify store ↗
Press Featured

Brown Skin Bride

Inclusive bachelorette and bridal brand, featured in Bossip and Fox 5 DC

Bliss Star Creations Shopify store ↗
Handmade Jewelry

Bliss Star Creations

Artisan earrings and necklaces with editorial product storytelling

TACT Industrial Products Shopify store ↗
Industrial and B2B

TACT Industrial Products

Full Shopify redesign with custom Liquid sections and Klaviyo B2B email automation

Akoma Traditional Wear Shopify store ↗
Jewellery and Culture · London

Akoma Traditional Wear

Personalised Adinkra jewellery rooted in Ghanaian culture, built for the London luxury market

Michelle Palmer Designs Shopify store ↗
Luxury Womenswear · NYC

Michelle Palmer Designs

Custom Shopify Liquid development and Klaviyo email strategy for a heritage silk and lace label

Capabilities

Design, Build, and Grow Under One Roof

01
Shopify Store Design
Full custom storefronts built on Shopify's native stack. We design a bespoke homepage, collection, and product templates around your brand's visual language, not a recolored theme.
Custom Theme Mobile-First Liquid / CSS
02
Conversion Rate Optimization
Funnel audits, checkout-friction fixes, and layout testing aimed at one metric: more of your visitors becoming buyers.
CRO Audit A/B Testing Heatmaps
03
Email & SMS Marketing
Klaviyo flows that actually sound like your brand. We build the welcome series, abandoned checkout, browse abandonment, winback, and post-purchase emails, writing every word ourselves.
Klaviyo Automated Flows Copywriting
04
Brand & Visual Strategy
Palette, typography, photography direction, and tone of voice get defined before a single page is built, so the store feels inevitable, not assembled.
Identity Art Direction Positioning
05
Store Setup & Integrations
Payments, shipping, apps, and back-end configuration handled cleanly, including Mailchimp, Klaviyo, review platforms, and whatever else your operation actually needs.
App Integrations SEO Setup Migrations
Explore Marketing Services →
Client Word

A Perfect Rating, Project After Project

Every review below is unedited and verified through Fiverr's platform.

★★★★★

"He has shown that the previous reviews are accurate about his work. He keeps open communications and works to portray the desires of the store owner."

deborahblanc683 · United States
★★★★★

"Ultra Excel exceeded my expectations. He delivered excellent work, communicated clearly, and went above and beyond with every detail."

fablo413 · Puerto Rico
★★★★★

"Ultraexcel is very professional. They understood what I wanted and delivered. I felt desperate before allowing Ultraexcel to step in."

ginaindep1 · United States
★★★★★

"I had the absolute best experience working with ultra excel. Very impressive how well our communication went with just text messages."

thaimike2026 · United States
Read More Reviews →
How It Works

From Brief to Launch

01
Discovery Call
A focused conversation on your brand, audience, and goals. We confirm the fit on both sides before scope or pricing comes up.
02
Strategy & Moodboard
Visual direction, sitemap, and conversion plan defined and signed off before any design work begins.
03
Design & Build
Full storefront designed and built in Shopify, with structured revision rounds at each milestone.
04
Marketing Systems
Email flows, integrations, and tracking installed so the store is generating revenue from day one, not just looking good.
05
Launch & Support
Final QA, launch, and a post-launch window for fixes and fine-tuning as real traffic starts arriving.
Why Work With Me

What Makes My Approach Different?

I don't believe successful Shopify stores are built through design alone. Every recommendation I make is connected to a larger goal.

01

Better Customer Experience

Every layout decision is made with your customer's journey in mind, from the first impression to checkout and beyond. Friction is removed at every step.

02

Stronger Brand Perception

Your store is your brand's handshake. How it looks and feels determines whether a visitor trusts you in the first three seconds or leaves without buying.

03

Higher Conversion Potential

Design without conversion thinking is decoration. Every page is built with clear calls to action, trust signals, and a natural path toward the purchase.

04

Increased Customer Retention

Post-purchase flows, loyalty-focused email sequences, and a memorable brand experience keep customers coming back instead of buying once and disappearing.

05

Sustainable Growth

The goal is never just a beautiful launch. It's a store that keeps performing, keeps converting, and keeps growing long after the project is delivered.

Because a beautiful store that doesn't convert is still a problem.

Let's Build

Your store should feel as good as your product.

Tell us about your brand and we'll reply within one business day with next steps.

Book a Strategy Call Message on WhatsApp