10+
Product Categories Live
The Brief
A Shopify store that could handle serious buyers and serious product depth
TACT supplies industrial casters, security cages, pallet racking, conveyors, mezzanines, cranes, and more to manufacturers, warehouses, and distribution centers across the US. The existing store did not match the authority and scale of the operation. The brief was a complete visual overhaul that made B2B buyers trust the brand immediately and navigate a deep catalog without friction.
Design and Build
Black and gold authority branding with custom Liquid sections throughout
The store was rebuilt on Shopify Dawn with a bold black and gold identity that immediately signals premium industrial expertise. Every section was built in custom Shopify Liquid rather than default Dawn blocks, including SVG icon replacements for navigation elements, trust badge rows, and product-category landing sections. The result is a storefront that looks like it belongs in a boardroom conversation, not a generic product catalog.
Email Marketing
Klaviyo flows written specifically for industrial B2B buyers
Standard welcome series copy does not work when your buyer is a warehouse operations manager comparing specifications. The Klaviyo welcome series and browse abandonment flows were written from the ground up with B2B language — focused on reliability, USA-made quality, competitive pricing, and expert product support rather than the emotional triggers used in consumer retail.
B2B
Buyer-Focused Copy
Custom
Liquid Sections Throughout
Result
"A store that finally matches the scale and credibility of the operation behind it."